Stories in action / Portfolio
Ideas that move people.
Explore the thinking behind consumer technology, travel, education and real estate campaigns, from brand narratives to regional media outcomes.
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5 stories

Consumer Technology PR
Making waves. Expanding reach across the UAE.
A strategic media relations campaign spotlighting boAt's expansion into Lulu Hypermarkets, strengthening the audio brand's visibility across the Middle East.
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Travel Technology PR
Simplifying visas. Shaping travel conversations.
How four connected media narratives established Atlys as a credible voice across the UAE travel technology landscape.
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Real Estate PR
Places with presence. Stories with substance.
Six distinct developer stories across the UAE: branded residences, wellness living, strategic partnerships, luxury positioning and events, brought into focus through PR and communications.
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Education PR
Learning opens doors. Stories open conversations.
A four-month education PR programme connecting accessible learning, career readiness and professional skills through institutional news, authored articles and features.
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Real Estate PR
Two perspectives. One shared direction.
Bringing UNICO’s appointment of DECA as its exclusive integration, sales and marketing partner into the UAE’s national, property and construction media conversation.
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