Places with presence.

Taj Wellington Mews brought BnW Developments together with IHCL / Taj Hotels for a branded luxury residential launch on Al Marjan Island. The communications brief centred on introducing the project and positioning Taj’s UAE residential debut for an international audience, connecting the hospitality association with the development’s location and proposition.

The launch received more than 30 placements across English, Arabic and trade publications. Coverage included Khaleej Times, Gulf Times, Al Khaleej and Construction Week, supported by regional digital distribution. Alongside that media outcome, the project reported 97% of residences reserved within hours of the launch event—a commercial milestone for the development, rather than a measure of PR-attributed sales.

For VEDA Wellness, the story was rooted in family wellbeing and residential life in Jumeirah Village Circle. The AED 100M+ development offered a different proposition from a conventional property announcement: a wellness-oriented community with a lifestyle narrative that could sit alongside the project’s business story.

Communications reached English and Arabic media simultaneously, with more than 20 placements recorded. Khaleej Times and Gulf News featured among the named outlets, alongside print coverage in Gulf News Magazine. The development value describes the project’s scale; the placement count describes the communications outcome.

UNICO’s appointment of DECA as its exclusive sales and marketing partner provided the foundation for a partnership story. The narrative connected an international outlook with local market expertise, bringing the alliance into the context of design-led residential communities in Dubai.

The announcement secured coverage in more than 12 publications. Named outlets included Khaleej Times, Gulf Construction Online, Construction Business News ME and Arabian Business Week. The breadth of business, construction and property titles gave the partnership several relevant editorial settings without reducing the story to the signing itself.

Centurion’s programme brought together four campaign subjects: Burj Capital, CITIC, its PR partnership and awards. This gave the brand a sequence of corporate milestones to communicate, including an AED 10.5B memorandum of understanding with CITIC Construction of China.

More than 40 publications were secured across the programme, with coverage including Zawya, Khaleej Times, Construction Week, Campaign Middle East and Trade Arabia. The portfolio also records GCC Top 100 developer recognition. The agreement’s value communicates the scale of the partnership; it is separate from the media results and should not be read as revenue generated by communications.

BAMX’s UAE market entry drew on a 30-year global legacy and a positioning centred on understated luxury, quality and long-term value. The communications task was to give that heritage a clear local expression, introducing the developer through a coherent point of view rather than a collection of luxury superlatives.

The programme secured coverage in more than 10 publications. Gulf News, Zawya, TradingView via Reuters and International Business Magazine were among the named platforms, with further regional coverage including English and Arabic editions of Pan Time Arabia. The 30-year figure describes the brand’s background, while the publication count records the media outcome.

Amirah’s work combined the scale of a project launch with the intimacy of an open house. The launch brought together 700 attendees and included live social media amplification, followed by an Instagram reel after the event. The open house welcomed 100 attendees for a smaller showcase, with its own event reel extending the experience online.

These are two distinct event attendance figures, not media placement counts or deduplicated audience reach. Together, the events show the portfolio’s experiential dimension: communications delivered through a physical occasion, supported by social content that carried the story beyond the room.